The torture test is one of the most commonly used and most useful forms of marketing.
Torture test is a creative execution technique in which the product is subjected to extreme conditions to demonstrate its durability.
The entire basis is to back up your own personal claim of what your product is capable of. Can it be dropped? Smashed? and survive a volcano eruption? In torture test advertisements it usually can, just to exaggerate and show how reliable a product is.
Not only does this amuse the customer, but they then want to buy it with the hopes that it will last a long time. The torture test is a creative way to get your point across when advertising.
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Friday, June 4, 2010
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