Green Marketing

Green Marketing is a marketing effort to produce, promote, and reclaim environmentally sensitive products.

Many companies, not all, have noticed the importance of the ecological issues surrounded by marketing and how it effects their consumers. They have responded through "green marketing" initiatives.

Green Marketing takes many different forms. A few examples relate to how you package products and what resources you used to make it a "green" effort. Another example relates to the actual product you put out, like an environmentally friendly vehicle.

Green marketing will increase your edge over the competition as well as inform and satisfy the needs of your consumer. For more information on this, check out the "ISO 14001" green initiative for business'.

http://www.iso.org/iso/iso_catalogue/management_standards.htm

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