What is the point of hype? In the professional world, it can be used to suck every dollar out of your fans bases' pocket before a major event as well as build up something that is BIG or not big enough. In my world, hype is pretty much all about being cocky (aka confident!) and backing up that hype through my actions.
The name "Young Gunn" comes from a highly "hyped" event where I was going head to head with the world's greatest NBA 2K10 Xbox player. For weeks this event took on a social manifestation that became so realistic that the immense pressure almost got to me ;)Needless to say, I got hella spankied. The hype, however, put this globally known match up on the map and it was watched by millions aka Young Buck aka J3ffK. My first example of hype.
My second example of Hype is NBA centre Kwame Brown. To avoid details, he's a muck.
Marketing a lot of the time has to do with hype. Marketing the world is really easy once you have people's attention and keep thumping the idea, event, or new product into "the people's" head. Young Buck once told me "it's all about freaking out", hype is basically freaking out about something until people know about it, the rest is the buzzing from word of mouth. Terrell Owens is the king of hype and the king of freaking out : http://www.youtube.com/watch?v=LE0JF4wwkZg&playnext_from=TL&videos=g7XrKF1jJV0.
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